Think of your social media effort as a business within a business. As you would with a start-up business or a major internal initiative, write up a project charter and business plan for your social media program. This is especially important because 1) Social is still a new medium whose goals and measurements won’t be understood and shared across the enterprise unless you document them in writing, and 2) The fast pace of change, and frequent emergence of new platforms and tactics means you must define your priorities—and stay disciplined in pursuit of those priorities. Executive Summary Ends of the…
Author: Calvin
Introduction In the past, if an accessory was added to the vehicle that required input information from sensors, either additional sensors had to also be added or the new accessory would have to be spliced into an existing sensor circuit. Either way, the cost of production was increased due to added components and wiring. For example, some early vehicles were equipped with as many as three engine coolant temperature sensors. One sensor was used by the powertrain control module (PCM) for fuel and ignition strategies, the other was used by the cooling fan module to operate the radiator fans at…
Introduction Today’s technician is required to understand the operation and purpose of the various lighting circuits on the vehicle. The addition of computers and their many sensors and actuators (some that interlink to the lighting circuits) make it impossible for technicians to just bypass part of the circuit and rewire the system to their own standards. If a lighting circuit is not operating properly, the safety of the driver, the passengers, people in other vehicles, and pedestrians are in jeopardy. Lamps A lamp generates light through a process of changing energy forms called incandescence. The lamp produces light as a…
A traditional staple of PR practitioners, especially agencies, is the press trip. Properly planned and executed, press trips can still be one of the best ways of gaining important third-party endorsement from consumer and travel trade press. No matter how lavish or enjoyable a press trip is, if it does not result in significant media coverage, with quantifiable “return on investment” (ROI), it cannot be considered an effective PR tool for a destination, hotel, restaurant, attraction, or transportation mode. Planning for a press trip should begin at least three months ahead of time. PR professionals should ask themselves some basic…
Above all, travel and tourism employers should recognize that PR by itself is not an immediate panacea for solving all of your image problems. It has a much better chance of succeeding if you give it time to build solid long-term relationships with your firm’s key audiences. You can help your practitioners be successful by insuring that they are constantly “kept in the loop”—keep them fully apprised of company developments and grant them direct access to your top executives. Lastly, always remember that no amount of PR can overcome a flawed or unsafe product or service. As the old adage…
INTRODUCTION The emergence of the modern Olympic Movement has been documented in Chapter 3. Here we will briefly revisit some of these early events from a British perspective, before continuing the story into the twentieth century. Despite the growing popularity of sport world-wide at the end of the nineteenth century, only a handful of European countries, and the USA, took part in 1894 in establishing a modern Olympic Movement and its leading institution, the International Olympic Committee (IOC). Britain was one of those founding countries. OLYMPIC FORERUNNERS IN BRITAIN The precise beginning of the connection between Britain and the ancient…
We use entertainment in many forms. Often it is an activity, but it can also be an idea, task, or idea. The primary purpose of entertainment is to maintain a person’s attention, which in turn results in their happiness and pleasure. For example, a movie is entertainment if you like the acting or the plot. A musical performance is fun if you like music. A game is a form of enjoyment that gives people an opportunity to pass time in a pleasant way. While a concert is a concert for thousands of people, the same can be said for a…